Fur and high fashion have a long connection, with the material often seen as a luxury option for clothing. However, the world is evolving and Dolce & Gabbana is evolving with it. That’s why the fashion house is moving to faux fur, creating a more sustainable future.
The Move Away From Fur
While fur has been a staple of many amazing fashion designs, it has become clear that there are better ways to create amazing clothing. The production of fur involves more resources than many consumers may realize, and contributes to climate change in unhealthy and preventable ways. By making the move away from fur, Dolce & Gabbana is doing its part to help the ecosystem.
The Next Step In Dolce & Gabbana Fashions
Although animal fur is being phased out of the design process, the beautiful designs you’ve come to expect from an established fashion house such as Dolce & Gabbana will remain. So how will our designers make this happen? We are working with master furriers to create the next generation of fur-inspired pieces that will last a lifetime.
Our team is creating faux fur materials that are innovative and sustainable. They won’t feel stiff or plastic-like but will give the sumptuous feel you would expect from Dolce & Gabbana. The goal is to make great clothing that lasts without taking an unneeded toll on the planet around us.
The Importance of Sustainability in High Fashion
For too long, the idea of sustainability has not gotten enough consideration in the world of high fashion design. To be sure, fashion houses like Dolce & Gabbana have always created pieces that last for years and years, which is one way to reduce fashion waste. However, now is the time to integrate improved practices into the production of the fashions that people love.
Using fur in clothing harms biodiversity. Large numbers of certain species are captured and raised for their fur, taking them out of their natural environment and food chain. This impacts other animals and plants, even the ones that farmers have no interest in.
Fur farming also creates excess greenhouse gas, much like non-sustainable agricultural farming does. The energy it takes to provide the animals with feed, house them and process their furs can lead to a dramatic carbon footprint for fur companies.
When Dolce & Gabbana made the move to go fur-free, we did it with a commitment to embrace the responsibility we have to the world. Rather than resist change, we know it’s important to understand how change can move us forward. In this process, we are still making sure that the fashion artisans who have contributed so much to our success are protected and can adapt to new methods.
Making amazing clothing that stands the test of time without harming the environment is a challenge Dolce & Gabbana is ready to take on. With innovative faux fur materials, we’re ready to deliver the style that people will love for decades to come.