Free The Children launched the We Create Change campaign during its Toronto We Day in September, encouraging youth across the country to participate in Canada’s largest penny drive.
And it came at a perfect time.
As Canada says farewell to the little copper coins, Free The Children partnered with RBC, seeing it as a great opportunity to collect them for a worthy cause. The We Create Change campaign is contributing to FTC’s yearlong water initiative to provide 100,000 people with a permanent source of clean water.
The co-founders of Free The Children, Craig and Marc Kielburger, joined students at an event at St. Thomas Aquinas Catholic School on February 4, to announce the running total of pennies collected so far.
The room was full of excitement after a few special guest speakers took the stage, including Honorable David C. Onley and Mike “Pinball” Clemons.
After much anticipation, the scroll was unrolled, revealing that more than 70 million pennies have been collected already, which is enough to provide 28,000 people with clean water for life. The amount also outweighs 32 elephants and stacked flat, would reach outer space. Now that’s impressive!
Also in attendance were Degrassi cast member Jacob Neayem (who plays Mo on the show), Olympic gold medalist Jennifer Botterill and motivational speaker Spencer West.
More than 2,100 schools are participating in the We Create Change campaign, which continues on until June.
It’s projects like these that prove that no matter how small, anyone can make a difference.